Marketing Manager

Medical, dental, vision, and 401K after 60 days

Cleveland, OH

 

Position Summary:

Responsible for developing, implementing, and executing strategic marketing plans for our family of brands in order to attract potential customers and retain existing ones.

Supervisory Responsibilities:

  • Interviews hire and train staff in the department. 
  • Oversees the daily workflow of the department. 
  • Provides constructive and timely performance evaluations.
  • Handles discipline and termination of employees in accordance with company policy. 

Essential Duties and Responsibilities: 

  • Create and maintain a yearly written marketing plan and budget. 
  • Brand management. 
  • Oversee all company brands. 
  • Understand rental market trends, competitive environment, and what motivates our customers to react and then recommend appropriate campaigns.   
  • Lead website development and campaigns in partnership with the marketing team.  
  • Provide all research, analytics, and measurements of all marketing efforts. 
  • Inventory marketing collateral & establish brand collateral. 
  • Design, execute and oversee all aspects of digital marketing programs including our marketing database, email, and display advertising campaigns. 
  • Provide leadership and strategic direction in the development and implementation of digital marketing plans. 
  • Lead strategy for website design and development. 
  • Evaluate and direct content and make recommendations on custom features. 
  • Direct all development in partnership with the marketing team. 
  • Provide ongoing review and direct improvements. 
  • Provide ongoing management of contracted partners including plan management, change management, and continual evaluation of services provided and effectiveness. 
  • Direct and manage all company advertising. 
  • Write copy for marketing materials, awards, and press releases. 
  • Own and manage award submissions. 
  • Create, manage and distribute all marketing material for sales staff. 
  • Partner with our Purchasing department for the formal roll-out of new rental products. 
  • Lead and set objectives for the marketing team’s weekly meeting. 
  • Negotiate costs for all marketing-related services. 
  • Work with regional Market Managers to design and implement regional marketing needs. 
  • Manage all media buying. 
  • Serve as trade show manager and company PR manager. 
  • Must be able to demonstrate creative talent. 
  • Directs and implements the organization’s advertising and promotional activities. 
  • Analyzes target market information to identify and recommend effective marketing approaches. 
  • Identifies new market segments that will benefit from company products. 
  • Prepares effective advertising campaigns based on market research. 
  • Maintains knowledge of emerging products and services. 
  • Collaborates with senior executives to develop growth plans for the organization. 
  • Performs other related duties as assigned. 

     

Qualifications and Requirements:

  • Bachelor’s degree in Business Administration, Marketing, or related field required. 
  • Knowledge of e-commerce platform, Magento a plus. 
  • Knowledge of Google Analytics and Google AdWords. 
  • Knowledge of Mac OS with the ability to work with Microsoft Remote Desktop and Microsoft Outlook and Calendar programs. 
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 
  • Ability to multi-task multiple projects prioritizes workload and manages time effectively. 
  • Can edit, color correct, and prepare multimedia files for all marketing needs. 
  • Expert proofreading skills and can audit own work for size, color, and content correctness thoroughly. 
  • Working knowledge of Adobe Suite including InDesign, Illustrator, Photoshop design software, and Internet software. 
  • Detailed-oriented and keeps organized files of versions, revisions, and final work. 
  • Must pass a company drug screen and background check. 

Schedule:

  • Full-time Monday - Friday.
  • Some nights and weekends depending on the event.
  • Open to travel as needed (up to 25%) to various events, including some overnight travel to our other locations in Miami, Orlando, Pompano Beach, Detroit, Pittsburgh, and Columbus.

 

Our online application is quick and easy to complete. We look forward to hearing from you!

 Complete your application at https://eventsource.com/career-application-form-es

*All candidates will be asked to complete a 5-minute Behavioral Assessment through the Predictive Index and will be subjected to background checks and pre-employment drug screens.

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